Driving Digital Adaptation
Alain Pinel Realtors
Digitizing Success
Alain Pinel Realtors (APR) was a family-owned residential real estate company in California with a focus on luxury properties. They'd already dominated the largely print-based real estate advertising arena for over 20 years when I joined the team to help expand that reputation into the digital landscape. I dove right into redesigning their existing set of seasonal e-cards for the company's 1400 agents to share during the holiday season.
Super Ads
One crucial piece in expanding on their advertising successes was translating the existing award-winning print communications from newspapers into digital publications. Through a long-standing partnership, we identified a previously unexplored advertising opportunity to engulf audiences in our marketing campaigns and created a set of 'super' wrap online advertisements from the current campaign.
Reinventing the Website
Over a year and a half at APR, I continued to act as creative director and production for the graphics designs of the brand, as well as complete redesigns of presentations and event collateral. This brand leadership would even see my digital interpretations come full circle and back into the print world through large-scale booths and brochures.
Video Post-Production
Throughout 2015, APR's nimble marketing department refocused on producing and promoting in-house video content. This project showcases the design direction and final released versions of four seasonal videos for which I completed all post-production editing, working with cuts, audio, grading, and polishing the overall delivery.
Event Branding
With over 1400 agents and an even greater consumer base, Alain Pinel Realtor's spends a great deal of energy staying active with the local community through events, sponsorships, and community initiatives. Shown here are printed and digital promotional materials for internal and external events and sponsorships.
Year in Review
Celebrating 25 years of Excellence Alain Pinel Realtors showcased some of their proudest moments and statistics in the form of a large infographic. Taking hints from modern implementations and visualizations of icons and data, a classic style evolved.
After stellar internal reviews and feedback, we decided to mold the larger infographic into multiple consumer-facing marketing slicks in the same style. Using long-standing knowledge, some of our follow-up pieces provided an opportunity to reiterate the companies strengths: local markets, global presence, luxury affiliations, and innovation tactics.