Resume

I’m a branding and marketing designer and artist aligning lofty ideas with grounded goals to create meticulously detailed experiences that inspire and convert. My expertise is in graphic design, design systems, brand strategy, and creating high-impact collaborations.

Experience

Founder, Creative Director @Neuen Company, LLC

Apr 2023 - Present  | Owner  | Colorado, USA

Web Design, front-end development, and CRM integration for small businesses and teams.

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Staff Visual Designer @ Aurora Innovation

Feb 2022 - Mar 2023  | Full-Time  | Remote

Reinforced and maintained the design and visual brand alignment for most company-wide events, initiatives, and marketing.

    • Completed the market research, branding, design, development, and HubSpot integration of Aurora's first external email newsletter.

    • Oversaw overall brand identity refinements across platforms and led the design and distribution of the 2023 brand guidelines.

    • Collaborated with internal teams on the campaign to refresh the company values from idea to completion, including creating unique branding and merchandise.

    • Directed and coordinated multi-office culture photoshoots and supported many other company-wide projects and initiatives.

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Lead Designer @ HaulHub Technologies

Jan 2021 - Dec 2021  |  Contract  |  Remote

Redesigned the marketing materials landscape and adapted the editing and creation process to empower internal teams to do their best work.

    • Directed and redesigned all assets in the primary evergreen advertising campaign, including creating new pop-up banners and offline advertising opportunities.

    • Researched, created concepts for, and redesigned company and product-specific presentation decks, one-pagers, and case studies.

    • Created one-off icons, infographics, and merchandise as needed.

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Art Director & Lead Designer @ RedHarp

Oct 2019 - Jan 2020  |  Full-Time  |  On-Site | Sunnyvale, CA

Led international client design pitches and related initiatives while rebuilding the internal brand narrative and digital execution.

    • Directed client meetings, consolidated feedback into actionable insights, and ensured completion and delivery of all assets and context.

    • Standardized and created meticulous client pitch decks visually showcasing various branding, marketing, and web design progress and suggestions.

    • Polished the brand's overall visual identity, deepening contrast in the color palette and typography and establishing an illustration theme.

    • Reconfigured the brand story narrative and redesigned the presentation deck to align with the updated visual standards.

    • Led the art direction, asset creation, and implementation of Red Harp's website redesign on Wix.

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Brand Marketing Designer & Coordinator @ Waymo

Jul 2018 - Jul 2019  |  Contract  |  On-Site | Mountain View, CA

Developed materials and aligned resources for various brand marketing initiatives and led the execution of their first internal swag event.

    • Managed incoming internal and external creative projects, aligning vendors to various internal teams and resources to complete company-wide initiatives.

    • Became a reliable design resource for cross-functional time-sensitive requests, including reformatting presentations and designing event collateral.

    • Researched, coordinated, and directed an international company-wide swag event, including sourcing, testing, and designing multiple unique merchandise items.

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Brand Marketing Designer @ Tile

Nov 2016 - May 2017  |  Contract  |  On-Site | San Mateo, CA

Designed creative seasonal campaigns for the email and web channels while supporting general marketing and communication design needs.

    • Sourced and combined product imagery, stock photography, and newly designed graphics to create a modular system of assets for each holiday.

    • Designed various assets for narrative-based seasonal campaigns, including emails, landing pages, and banners for the website and online store.

    • Coordinated with third-party localization and advertisement agencies to ensure proper implementation.

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Graphic Designer @ SoundHound

Feb 2016 - Nov 2016 | Full-Time | On-Site | Santa Clara, CA

Aided in crafting creative marketing assets for features, song charts, and advertising within the SoundHound app.

    • Unified branding across assets used in the SoundHound app, on social media, and during events.

    • Collaborated with the Product Team to redesign the graphics for evergreen in-app experiences.

    • Presented concepts and designed unique graphics for seasonal campaigns, festivals, and other music-related events.

    • Brainstormed and designed layouts and graphics for multiple recurring email series and their related advertising content.

    • Planned and illustrated the design for the 2016 Summer Picnic employee merchandise.

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Multimedia Designer @ Alain Pinel Realtors

Sep 2014 - Oct 2015 | Full-Time | On-Site | Saratoga, CA

Supported marketing and technology teams through multimedia visual design for production, promotions, websites, and events.

    • Implemented web-friendly fonts into the brand's typography stack.

    • Updated and standardized the overall style of social media posts, client eCards, and branded campaign assets.

    • Redesigned the weekly internal email newsletter and took over coding the HTML & CSS for distribution.

    • Created a suite of infographics, including the annual review and an additional set to advertise the core values.

    • Handled the post-production editing of marketing's internally produced seasonal videos.

    • Worked alongside executives to refresh all pitch decks and presentations to reflect the updated visual identity.

    • Designed online and in-person event materials, including invitations, landing pages, banners, booklets, brochures, signage, and large-scale booths.

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Visual Designer @ Integral Development

Dec 2013 - Sep 2014 | Full-Time | On-Site | Palo Alto, CA

Produced event collateral for international trade shows and modernized the overall visual identity.

    • Refined the assets, resources, and layouts of internal branding materials, including the employee handbook and other HR communications.

    • Created advertisements, social media posts, and whitepapers promoting events, software updates, and speaking engagements.

    • Designed engaging assets, collateral, and experiences for international trade booths and shows.

    • Provided HTML & CSS revisions to further product and website development.

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Brand Designer @ Cisco Systems

May 2013 - Oct 2013 | Contract | On-Site | San Jose, CA

Molded the brand for Cisco's first incubator program, Cisco Entrepreneurs In Residence, establishing the visual identity and website.

    • Established a distinct visual identity while adhering to considerable existing internal style guidelines.

    • Coordinated, designed, and distributed all initial marketing, including partner materials, social media assets, and the website.

    • Assembled, released, and presented a comprehensive style guide aligned with the parent brand.

    • Mentored and tutored other designers to develop their web design and development skills.

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